Today’s Madinah Media FOCUS

Assalaamu Alaikum WaRahmatullahi WaBarakatuhu.

“ The hypocrite men and hypocrite women are of one another. They enjoin what is wrong and forbid what is right and close their hands. They have forgotten Allah, so He has forgotten them [accordingly]. Indeed, the hypocrites – it is they who are the defiantly disobedient ”. – Surah At-Tawbah: 67.

The Coca-Cola boycott has picked up speed and gained international momentum recently, drawing significant attention to this beverage brand.

Some campaigns focus on Coca-Cola’s activities in disputed areas, while others look at bigger questions about ethical shopping and corporate responsibility. This backlash shows that more consumers are thinking carefully about the values behind the brands they support.

Many activists have criticized the company’s operations in regions with ongoing conflicts, notably highlighting Coca-Cola’s involvement in the Middle East. The boycott addresses Coca-Cola’s alleged presence in areas considered occupied under international law.

It is very disappointing that some local Muslims businesses refuse to use this campaign, which is aimed at applying economic pressure for change regarding Palestinian rights. Muslim franchises were always supported by fellow Muslims, but now that they are doing well in their business, refuse to boycott Coke. They continue to stock Coke which continues to kill men, women and children in the Occupied Palestine.

This is nothing but HYPOCRICY!

Madinah Media.